In celebrating the move to 800 Westchester Avenue in Rye Brook with its members and local dignitaries, The Business Council also unveiled its new logo, branding and strategic initiatives aimed at helping members and growing the county’s economy.
“At The Business Council of Westchester, we are committed to helping our members build their businesses and connect with likeminded leaders – all with an eye for growing the regional economy,” said Marsha Gordon, president and CEO of The Business Council of Westchester. “Our new look and new location, coupled with enhanced programming and impressive speakers does just that. We’re incredibly pleased to be moving ahead on so many exciting fronts.”
The Business Council recently moved its headquarters from Corporate Park Drive in White Plains to 800 Westchester Avenue in Rye Brook where it is leasing approximately 4,400 square feet of office space with access to an elegant cafeteria with executive dining room, conference center, board room and indoor parking.
In addition to the new space, The BCW unveiled its new logo, messaging and branding as well as an augmented programming that will include some of the region’s most innovative and provocative thought-leaders and decision makers. (Thompson & Bender created the new logos and branding.)
The new look Business Council was developed in response to a detailed survey completed by its membership in early 2015. As a result, The BCW will continue to serve members in its traditionally successful ways through its signature events such as networking, Hall of Fame, Rising Stars and the Annual Dinner, yet expand with a laser-like focus in areas that members identified as integral to businesses, including business and corporate leadership; government and advocacy; and creating a sustainable and economically strong future in Westchester County.
“We’re building on the success of our popular Conversations and Speakers Series, and expanding into the areas of technology, advertising, media and information,” Gordon added. “When coupled with our already impressive lineup of leaders and programming, this growth will ensure that we serve members in an ever-changing business environment.”
At the grand opening, County Executive Robert P. Astorino praised The BCW and encouraged leaders to get involved with Westchester’s largest business membership organization.
“Westchester County is working hard to attract new businesses to the county, and The Business Council of Westchester is a great partner,” said County Executive Robert P. Astorino. “The Business Council is an invaluable resource, and the new office is a testament to the strength of the organization and the dynamism of Westchester.”