Simone Healthcare Development Branding and Advertising
CHALLENGE
Build awareness and referrals among targeted healthcare leaders. The objective was to continue positioning Simone Healthcare as the leader in healthcare, medical offices and ambulatory facilities by connecting with qualified healthcare audiences and decision makers in target geographies in a cost effective and highly focused manner.
SOLUTION
Utilized a highly targeted marketing mix of tactics that places Simone in front of top health care leaders and decision makers; Strong TARGETING ensuring success of message delivery; HEALTH FOCUSED tactics providing relevant synergies; Multiple TOUCHPOINTS, upper and lower funnel, increasing reach and frequency
RESULTS
Over the past year, over 3.5 Million hyper-targeted impressions have been served with over 1,500 clicks to the Simone Healthcare website; Overall CTR/engagement has been strong and robust at .40%