Westchester Parks Foundation Creative Campaign
CHALLENGE
Formerly known as Friends of Westchester County Parks, research revealed that the organization’s name did not resonate with its audience and that it’s visual identity did not have much brand recognition.
SOLUTION
Findings from our research suggested that the term “foundation” resonated among donors, so we changed the organization name to Westchester Parks Foundation. Several logo designs were tested among key groups. After finalizing the winning logo, T&B created a fresh visual identity system. For the most recent campaign T&B executed a multitude of marketing materials to support awareness and fundraising efforts.