Generation Yonkers Campaign
Wanting to raise the visibility of the city and position it as a place to do business, Mayor Mike Spano tasked T&B with creating a positive image of Yonkers on the local, county and regional level. The goal was to increase the number of new businesses, and expand the number of existing businesses in Yonkers.
T&B conceived a new brand — Generation Yonkers (Gen Y) — that spoke to the people and businesses the mayor wanted to attract. This campaign branded Yonkers as the new ‘hipsturbia’ — a great place to work, live and play. The campaign features testimonials of recent business success stories, many from the tech industry, to help establish Yonkers as the destination for fast-growing high-tech companies in the NY Metro Area.
Over 375 MILLION impressions since 2015; Number of users to GenerationYonkers.com has skyrocketed with over 150k visitors to the website since 2015; Social growth is robust with over 10,000 followers on Facebook, Instagram and Twitter