Work

Westchester Parks Foundation Campaign

The Westchester Parks Foundation is committed to enhancing the county’s public parks and recreational programs. Through community-driven initiatives, the organization works to protect, preserve, and improve the region’s natural resources for future generations. With a focus on sustainability, accessibility, and education, the Foundation empowers residents to connect with nature and appreciate Westchester’s beautiful landscapes and green spaces.

PROJECT INFO

Challenge

Westchester County boasts a vast network of parks, but many were underfunded, underutilized, and lacked sufficient community engagement. The Westchester Parks Foundation needed to address these gaps by raising awareness and rallying local residents and businesses to secure crucial financial support. The goal was to foster a sense of urgency and responsibility around preserving and enhancing these public spaces, while highlighting the Foundation’s mission to ensure that parks remain vibrant, thriving, and accessible for all.

Solution

T&B developed the Parks Need You campaign to inspire action and drive donations for the Foundation. Centered on the connection between healthy parks and active lifestyles, the campaign employed a compelling visual identity and messaging that resonated with park-goers. Through a mix of engaging social media content and targeted out-of-home placements, the campaign emphasized the tangible impact of donations—whether it’s preserving trails, upgrading playgrounds, or supporting recreational programs. The campaign’s call to action, “parks need you,” successfully motivated individuals and organizations to contribute to the Foundation and the future of Westchester’s parks.

WPF Billboard

T&B leveraged authentic visuals paired with strong emotional appeals to create a personal connection with the Foundation’s cause, driving both online donations and a deep sense of ownership in the campaign’s success. Paid social media ads on platforms like Facebook and Instagram, with targeted geographic and demographic reach, further boosted visibility and engagement.

WPF 25901 Paid Social 1080x1080 Active lifestyles 1
WPF 25901 Paid Social 1080x1080 Childhood memories
WPF 25901 Paid Social 1080x1080 Furry friends
WPF 25901 Paid Social 1080x1080 Time off
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Increase in social media engagement in 2025
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Impressions delivered across Westchester County and beyond
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Increase in social media followers
WPF 23901 Bus Poster Mockup

Strategically placed transit ads and digital displays across high-traffic areas in Westchester County captured the attention of commuters, residents, and visitors alike.

WPF 25901 Rail OnSmart Digital Display Mockup

“The Parks Need You campaign tells an authentic, engaging story that has really resonated with our community. It’s been so well received that we’re now using it across our mission and branding. We’re especially excited about its flexibility, which allows us to adapt it across seasons and throughout our wide range of programs.”

Christine La Porta, Deputy Executive Director & Chief Financial Officer