Work

Prospero Equipment Corp.

Headquartered in Pleasantville, NY, Prospero is a premier supplier of cutting-edge equipment and solutions for the wine, beer, and spirits industries across North America. Driven by a deep respect for heritage and tradition, and a commitment to quality, craftsmanship, and innovation, Prospero supports producers at every stage—from fermentation to bottling. Their reach extends from local startups to global brands, positioning them as a trusted partner across the industry.

PROJECT INFO

Challenge

Prospero approached Thompson & Bender with an initiative to build engagement through a 50th anniversary campaign. The goals were to promote brand awareness, increase the number of social media followers, create dialogue at trade shows, and build customer relationships.

Solution

After modernizing Prospero’s logo and refreshing brand guidelines, the 50 Years of Prospering campaign was created. Deliverables included a ‘50 years’ version of the new logo, print and digital ads, a social media strategy, and content creation. Assets such as vintage photos from the company’s archives, customer testimonials, and team features were used in creative execution and on social media. PR efforts focused on the company’s history and chronicled its growth into an industry leader.

‘50 Years’ Campaign: Print Ad Spread

Logo Before and After

To commemorate Prospero’s 50th anniversary, T&B modified the new logo with a sophisticated ‘50 Years’ element. A metallic gold treatment added a timeless elegance, celebrating the brand’s legacy and the significance of the milestone.

Print Advertising: Product-focus Ad (left) and Testimonial Ad (right)

Digital Banner Ads

Our social media strategy centered on content that highlighted the people behind the brand. We produced a series of videos spotlighting the company’s founder and his children—the next generation of leadership. These behind-the-scenes stories honored Prospero’s family-owned legacy, reinforced brand authenticity, and deepened trust.

View on Instagram