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Hollywood on Hudson
Lights, Camera, Yonkers! Hollywood on Hudson is a branding initiative that highlights Yonkers, NY, as a burgeoning hub for film and television production. This transformation is largely driven by the development of the Lionsgate Studios complex, operated by Great Point Studios. Located along the Hudson River, this state-of-the-art facility spans over 1 million square feet, making it the largest modern film and TV production facility on the East Coast.
T&B hosted a press event at the state-of-the-art Lionsgate Studios complex, where city leaders, industry partners, and media came together to mark Yonkers’ emergence as a major player in film and television production. The event featured remarks from Mayor Mike Spano and Great Point Studios CEO Robert Halmi, culminating in the official unveiling of the Hollywood on Hudson campaign and its bold new identity.
T&B launched a website to showcase the campaign and highlight the many movies and TV shows filmed in Yonkers. Tapping into the city’s rising star status, the goal is to inspire local pride and attract new interest to the area. And there’s more to come: a Yonkers ‘Walk of Fame’ will soon debut in the city’s revitalized, pedestrian-friendly downtown, celebrating its standout roles in film and television.
To support the launch, T&B produced advertising materials and videos spotlighting employees from Great Point Studios, Hudson Scenic Studios, and the Robert Halmi Sr. Academy of Film and Television. The initiative garnered significant buzz, fueled by interviews with local talent and behind-the-scenes glimpses into productions. This storytelling approach extended into social media, delivering shareable, authentic content that amplified Yonkers’ star power and invited audiences to be part of its next act.
