Work

Cross County Center Campaign

Where shopping meets community—Cross County Center is an open-air retail destination in the heart of Yonkers, NY, offering a vibrant mix of fashion, dining, and year-round events. Recent upgrades and a dynamic tenant offering have transformed it into more than just a place to shop—it’s a family-friendly hub where people come to mingle and make memories.

PROJECT INFO

Challenge

Under new management and having recently rebranded, Cross County Center wanted a fresh creative campaign to promote its shopping and dining scene, as well as its numerous events.

Solution

T&B launched The Center of It All campaign. The creative uses bold display typography, fashion-forward colors, and a flexible messaging framework that is designed to work across all marketing touchpoints—including print, outdoor, digital, and social. The result: a fun, modern campaign that positions Cross County Center as one of the leading shopping, dining, and entertainment destinations in the region. Most recently the campaign creative has been refreshed with a modified brand mark to celebrate the center’s 70th Anniversary.

For Cross County Center’s 70th anniversary, T&B gave the logo a festive update by incorporating a ‘70 Years’ element into the brand mark. A gold foil effect was applied to evoke a sense of prestige and make the milestone shine.

Campaign posters for illuminated backlit signage found througout the center

Digital ads to promote holiday events

Campaign creative shown as pillowcase standees which are used to promote events througout the center

Paid Social Ads

Print Ad