NEWS + INSIGHTS

At T&B, we’re often asked to produce videos for specific moments with fast-approaching deadlines. Maybe the CEO wants to show a highlight reel at a gala to celebrate the organization’s progress over the past year. Or a local not-for-profit wants to repurpose a past video for a new social media campaign. These videos can play a vital role in donor engagement and fundraising—but they also risk falling into familiar territory: overly internal, self-congratulatory, and, at times, unintentionally uninspiring.

If that sounds familiar, it may be time to rethink your approach.

Here are a few red flags that might signal it’s worth taking a fresh look:

• Does the video follow the same structure as last year—even after feedback suggested it wasn’t as strong as it could be?
• Is the message clear and authentic—or padded with buzzwords and vague language that dilute its impact?
• Is the creative process focused more on logistical hurdles than the story itself?
  (e.g., Can we get someone to speak on camera? Will the weather hold up?)

If any of these resonate, consider pressing pause.

It’s natural to jump into logistics early on—but creative strategy shouldn’t be driven by constraints. That part comes later. What’s essential is carving out time to explore the right story—and be ready to pivot if needed.

So, where do you start? With the right questions:

1. What story are we telling?
2. How should it make the audience feel—and why?
3. Who are we telling it to, and what do they care about?
4. How does this video support your larger brand or campaign goals?
5. What’s the most effective way to bring it to life?
6. And when is the right time to tell it?

The most compelling videos aren’t just well-produced—they’re grounded in strategy, purpose, and heart.

Let’s make yours one of them.

Contact T&B today to get started.