What Makes a Story Newsworthy?

Every day, journalists sort through countless pitches, making it essential for organizations to lead with relevance, timeliness, and impact. T&B shares the key ingredients of a compelling media story and explains how the right strategy can turn a routine announcement into meaningful coverage.

20 Years Later, Camp Morty Continues to Change Lives

As Westchester Parks Foundation celebrates Camp Morty's 20th anniversary, the program continues its mission of providing free summer camp experiences that inspire confidence, leadership, and opportunity for Westchester youth.

Cross County Center Successfully Launched Summer Fest 2026

Cross County Center kicked off another exciting season of Summer Fest with a full lineup of FREE entertainment and community events. Throughout the summer, guests can enjoy concerts, Country Line Dancing, Zumba, arts activities, and family-friendly programming, making Cross County Center a premier destination for summer fun in Westchester.

How Tangible Marketing Wins in a Digital‑First World

Amid today’s saturation of digital ads, emails, and endless scrolling, print marketing is proving its staying power. The most effective print campaigns now focus less on mass distribution and more on creating meaningful, memorable experiences that digital media often cannot replicate.

As Malls Across the U.S. Shut Down, This New York Shopping Center Is Defying the Odds

Cross County Center recently broke ground on a major redevelopment and expansion project that is drawing regional attention for its continued growth and innovation in retail and community space. The transformative project, which includes new retail buildings, underground parking, and a four-acre public park, was highlighted by Tony Aiello in a feature story for CBS News New York, showcasing how the iconic Yonkers shopping destination continues to evolve while many malls across the country struggle.

Amazing News Coverage of Wine & Food Festival

Thompson & Bender secured widespread media coverage for the Westchester Magazine Wine & Food Festival across television, print, digital, and social media, helping elevate the festival's visibility and reinforce its reputation as one of the region's premier culinary events. Coverage from leading regional media outlets and influencers showcased the festival's signature experiences, world-class chefs, and exceptional food and wine offerings. Watch: Festival Director Mel Landano appeared on FOX 5's The Noon to preview the festival and highlight the outstanding culinary experiences attendees could expect.

Charter School of Educational Excellence Celebrates International Night

Students celebrated cultural diversity at The Charter School for Educational Excellence’s International Night. The event featured music, food, art and fashion from different cultures. Executive Director Danielle Rendina said students from kindergarten through 12th grade created projects representing their backgrounds. Parents said the experience helps children better understand and embrace their cultures.

WDOM Opens Offices in Simone Development Medical Building

A fully accessible medical office building is the new home of T&B client Westchester Disabled on the Move. Dignitaries from Westchester County and the City of Yonkers gathered May 14 to welcome the disability advocacy organization to One Executive Boulevard in Yonkers. The move to the renovated, four-story building, owned and leased by T&B client Simone Development Companies, provides a modern workspace for employees and a more accessible location for clients.

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