Blog

  • 914INC. names Thompson & Bender Best of Business in Public Relations
    September 22, 2026

    We’re honored to have won the 914INC. 2026 Best of Business Award for Best PR.

  • Her Story Is Finally Here!
    September 16, 2026

    Elizabeth Bracken-Thompson has just published More Than a Crown: From Pageants to Purpose…Lessons from a Life Unfolding. What a lot of people don't know is the story behind the résumé — a Miss America stage, a marriage she had to walk away from twice, two battles with cancer, and hard-won lessons in resilience she calls her "Ten Ps of Success."

  • Thompson’s Cider Mill Opens for Its 50th Season
    September 16, 2026

    Fifty years, one orchard, and generations of families who keep coming back for more: Thompson's Cider Mill opens for its 50th season on Saturday, September 19, kicking off a milestone year for one of Westchester County's favorite fall traditions. Stop by the farm stand and tasting room at Sun Dial Farm for fresh cider, heirloom apples, cider donuts, and more.

  • What Makes a Story Newsworthy?
    July 15, 2026

    Every day, journalists sort through countless pitches, making it essential for organizations to lead with relevance, timeliness, and impact. T&B shares the key ingredients of a compelling media story and explains how the right strategy can turn a routine announcement into meaningful coverage.

  • How Tangible Marketing Wins in a Digital‑First World
    June 1, 2026

    Amid today’s saturation of digital ads, emails, and endless scrolling, print marketing is proving its staying power. The most effective print campaigns now focus less on mass distribution and more on creating meaningful, memorable experiences that digital media often cannot replicate.

  • Why You Can’t Buy Relevance Anymore
    April 15, 2026

    For small and local brands, the rules have changed. You don’t need the biggest budget to win — but you do need to be relevant. Here’s why earning attention is now more powerful than buying it.

  • “No Comment” Is Not an Option: A PR Playbook for Local Brands
    April 15, 2026

    When something goes wrong, staying silent might feel like the safest move. It’s not. In today’s environment, “no comment” doesn’t pause the conversation—it hands it over. Here’s why local brands need a plan for what to say, before they need to say it.

  • Celebrating Women Who Inspire
    March 8, 2026

    Honoring Vision, Leadership, and Creativity this International Women’s Day

  • AI Is Reshaping Marketing, But Audiences Want Authenticity. Here’s What Brands Must Do Next.
    February 6, 2026

    As AI-generated advertising becomes more visible, and more controversial, brands face a new challenge: how to innovate without losing credibility. T&B explores why authenticity, experiential marketing, and human storytelling matter more than ever.