Westchester Parks Foundation

thewpf.com

Paid Social

Fundraising Brochure

Map + Guide

Rebrand and Parkster Campaign

CHALLENGE

Formerly known as Friends of Westchester County Parks, research revealed that the organization’s name did not resonate with its audience and that it’s visual identity did not have much brand recognition.

SOLUTION

Findings from our research suggested that the term “foundation” resonated among donors, so we proposed changing the organization name to Westchester Parks Foundation. We created several logo concepts and tested them among key groups. After finalizing the winning concept we created a fresh visual identity system, developed the “Be a Parkster” campaign and executed a multitude of marketing materials to support general awareness and fundraising efforts.

<span class="team-name">Donielle Stanton</span><br>
Senior Media and Communications Specialist

Donielle has more than 25 years of experience as a TV producer. Most recently she was a segment producer for the award-winning show “Good Day New York” on Channel 5. Over the course of 17 years she worked with wide variety of celebrities, politicians’, and newsmakers to deliver the best quality segments for live TV. Prior to that, she helped to create and launch CBS 2 local weekend morning news program. She grew up in Hastings-on-Hudson and has extensive knowledge of Westchester County. Donielle currently resides in Hartsdale with her husband Chris and their 4 children.