Thompson & Bender Receives Westchester Magazine’s 914Inc. Small Business Award!

“It’s not surprising that Thompson & Bender’s extensive client list includes Westchester County Tourism & Film and the county’s Office of Economic Development. The three partners at this top advertising/ marketing/public-relations firm are quite possibly the county’s biggest cheerleaders, so selling its value comes naturally. (Geoff Thompson and Elizabeth Bracken- Thompson were raised here, while Dean Bender is a longtime resident.) Capitalizing on an expertise in all things Westchester, Thompson & Bender has become the local goto agency, billing some $6 million a year. “We understand the landscape; we have the connections,” says Bracken-Thompson, adding that the 16-employee company is active in surrounding counties, as well. In fact, it seems the firm has had a hand in promoting nearly every major development in the area, across all sectors, including business, real estate, retail, healthcare, education, and nonprofit. The Ritz- Carlton NY, Westchester in White Plains; The Westchester mall; New York-Presbyterian Hospital; and the Food Bank for Westchester are just a few of the clients Thompson & Bender has worked with during its 30 years. (The firm celebrates its milestone anniversary this year.) Such longevity comes from adapting to “monumental changes” in the industry, Bracken-Thompson claims. But despite new methodologies, such as social media, digital advertising, and sponsored content, she adds, “The essence of ‘the idea’ and good writing are still key.” The right words no doubt come easily, as all three partners are former newspaper employees. “Journalism is in our DNA,” says Bender. We naturally ask: “‘What’s the story here?’” —GR”

 

Sarai Bartels

Author Sarai Bartels

Art Director & Front-End Developer With a keen strategic sense and a strong graphic design skill set, Sarai is responsible for creating innovative advertising campaigns, websites, special event collateral, brochures and print materials for Thompson & Bender clients. Before joining Thompson & Bender, Sarai was charged with designing highly polished print, web and merchandise collateral for the USTA and its programs. Prior to that, Sarai designed branding, signage and event collateral at Desai Communications for such brands as PepsiCo and Diageo. Sarai began her career at Visual Language LLC, where she created identity materials, websites and advertisements for clients in education, medical research and the business sector. Needing to round out her college coursework, Sarai took a wood-working class and was instantly hooked. In her spare time, she builds and refinishes pieces she finds on Craigslist or at garage sales. A fixture at her local Home Depot, her creativity “runs on Dunkin’,” and she lives in White Plains with her dog, Meiko—a Catahoula mix from Arkansas—and a slightly psychotic kitten, Ziggy.

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