Generation Yonkers Campaign
Mayor Mike Spano’s Office of Economic Development enlisted T&B to build a branding campaign to establish Yonkers as an innovative, affordable and hip location for business.
Currently home to biotech leader Contrafect and tech company Mindspark, in addition to a top commercial brewery, artist Maya Lin and the film production company, Big Indie Pictures, Yonkers is poised to edge out Brooklyn, SOHO and Hoboken for its unbeatable commercial space available at half the price of other cities. T&B tapped into Yonkers’ most valuable brand ambassadors—the CEO’s who have made Yonkers their headquarters—for a campaign built around testimonials from respected, trusted and successful influencers.
T&B’s “Generation Yonkers” advertising campaign struck the right note with a new generation of business leaders and connected with its audience through targeted radio and television spots. T&B extended the brand platform to the web, creating a new, highly engaging website that also included video testimonials.