Digital Textbook Library
In the hyper-competitive education marketplace, innovative technology initiatives build appeal among families seeking an edge for their children, and helps differentiate schools as forward-thinking. Archbishop Stepinac High School, a Catholic all-boys college preparatory school in White Plains, NY, became the first school in the United States to partner with Pearson, a digital textbook manufacturer to shift to new, digitized textbooks. T&B was chosen to build a thorough public relations plan to raise awareness of this cutting edge technology, and to raise Stepinac’s profile to increase enrollment. Our efforts included a press briefing and special event, a media tour with key Stepinac spokespeople, press releases and media advisories, and one-on-one media pitches to print, radio and television media.